4 Funds? Right out of the gate? Yup, and here's why...

The overall goal of Adora, (The Adora Company and all the other Adora Companies) is to be a force for good. Not a small force but a serious force that is not only measurable on an Adora scale but measurable on a global scale. 

How can we measure good and our impact on it globally?

Well first we need to admit that it’s a very tall task, to measure good globally so that maybe we can move the needle in the right direction. Let’s suspend disbelief for a moment and say that we can. Now we don’t think it’s going to just happen because we want it to happen – we need to make a plan.

First Step – Create a wonderful network of communities willing to commit to doing good because you are willing to invest in them iF they are willing to invest in themselves. This is where we are starting, in over 200+ communities based around major universities. 

Next Step – invest in projects that replace current solutions with updated techniques, technology, and organizational mindsets. One of those key mindsets is that we don’t have to choose between making an impact and disrupting an industry.

Finally we measure everything. We’re building into our investments the ability to measure the ‘good’ done, basically the positive or negative impact of our efforts. Statistically we can build a large enough global network where we can actually measure the impact of:

• Individuals & Families climbing out of poverty
• The actual level of cortisol affecting our network (if we want creative problem solving we must limit cortisol impact)
• Production, not per hour but on a longer term more macro level
• Fulfillment, with a wide enough network and the ability to lean into a gig economy style marketplace we can help people find what they enjoy doing
• When people are passionate they do better work

Now we aren’t talking about free passes, we’re talking about a network and community that is so attractive that leaning in and working hard & smart is worth it. How do we do that? Well we speak to the needs of people as they figure it out. People need food, shelter, clothing, and safety to perform. 

By investing in Real Estate with our aRE Fund we capture the foundation of a place in the real world. The aCMDTYv.1 Fund secures the day to day needs of these communities. We know that technology only accelerates the delivery of real value so we’re investing in aWEB3v.1 Fund To help build the transition from web2 to web3.

We know not every solution is going to be a web3 solution so we have our first a22 general fund to invest in those projects that come through CoLabz and AVS yet also meet our thesis of investing in market disrupting socially focused ventures.

We know that the world is changing in drastic ways – we want to make sure we are built to serve that new world.