The world has been ‘saying’ it cares about doing good for years now BUT only recently are we seeing consumers actually talk with their spending.

The evidence is undeniable. Facebook is losing daily active users by the hundreds of thousands. Twitter has a bot problem. No one knows who to trust for their dose of misinformation…

Inflation is rampant, the world is unstable, and who knows what the landscape will look like when the dust settles in 7-10 years…

Here at Adora Ventures we know how we want to play in the sandbox. We want to fund and help build foundational, principled, and recession proof companies. Those companies who can wildly disrupt broken industries, possibly with nothing more than a simple user experience overhaul and modern business model advancements. 

Yet that is not enough to win over the market. The status quo might produce a fantastic widget but the public no longer trusts a luke warm approach to doing good. And no this isn’t your typical ESG investment play where simply pandering on the surface comes back to bite you in the long run.

Building companies from the ground up with a social focus allows that focus to not only help the bottom line BUT also win the hearts and minds of all the stake holders involved.

Don’t you want to FEEL good while realizing an ROI that makes you FEEL great?